Rebranding : New Logo

9.16.15


 :: Thoughts ::

It was time for a new logo!  I’ve been wanting to redesign it for quite a while now.  But being the indecisive person that I am, I could never sit down and figure out what I wanted.  I mean seriously.  I struggle enough just trying to decide what color I want to paint my nails.  So it’s no surprise I didn’t fall in love with any of the sketches while designing a logo…and I didn’t understand why nothing was clicking.  But then, I realized none of the designs were me.  They were pretty, cursive fonts, and awesome Photoshop brushes.  That’s when I figured it out it hit me.  I decided to use my signature…my handwriting.  As photographers, we put pieces of ourselves into our work, so it just felt right to me.

Out with the old…

Logo-for-Rick

…in with the new.

600x600px

Simple, unadorned, authentic, perfectly imperfect.  I found it.

Until next time,

Rachel-Fit

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