Rebranding : New Logo


 :: Thoughts ::

It was time for a new logo!  I’ve been wanting to redesign it for quite a while now.  But being the indecisive person that I am, I could never sit down and figure out what I wanted.  I mean seriously.  I struggle enough just trying to decide what color I want to paint my nails.  So it’s no surprise I didn’t fall in love with any of the sketches while designing a logo…and I didn’t understand why nothing was clicking.  But then, I realized none of the designs were me.  They were pretty, cursive fonts, and awesome Photoshop brushes.  That’s when I figured it out it hit me.  I decided to use my signature…my handwriting.  As photographers, we put pieces of ourselves into our work, so it just felt right to me.

Out with the old…


…in with the new.


Simple, unadorned, authentic, perfectly imperfect.  I found it.

Until next time,


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